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Tuesday, October 13, 2026
Modern Online Media

Why 'Showgirl Glamour' Emerged as the Glittering Aesthetic of This Year

Following a three-decade tenure on the iconic Vegas strip, the dancers from the spectacle Jubilee! took a final choreographed kick in 2016. The show, known for its ornate costumes crafted by American fashion designer Bob Mackie, came to an end due to declining audience numbers and critical reviewers who called it a spectacle “a relic of another era”.

Now, nearly ten years later, showgirls, or at least the glamorous showgirl look, is back.

The Sultan of Glitz

Known as the “king of sparkle”, Mackie has made over-the-top showgirl glitz his trademark look, dressing everyone from screen legends to music superstars. Earlier this month, a “barely-there” bodysuit he created for Cher in 1978 commanded $57,600, far exceeding its estimated price, while a silver and gold beaded bodysuit with lamé wings that Mackie crafted for Tina Turner for a 1977 performance sold for $19,200.

“In my view it looks more attractive for the emerging artists who is seeking something other than what they were accustomed to”, he stated in an interview with a media outlet. “New stars are embracing a show-stopping, more dramatic, show-stopping, memorable statement.”

The Mainstream Comeback

It’s a look that made its way all the way to the centre of popular culture in 2025 thanks to a chart-topping superstar. Earlier this year, the entertainment titan wore one of Mackie’s vintage Jubilee! costumes on the cover of her new musical project. The bedazzled bra and thong, plumed armbands and sparkly headpiece were ideal for a record titled The Life of a Showgirl.

She is part of a trend. This year, showgirl references have been incorporated by singers including Sabrina Carpenter as they whizzed across concert platforms in glitter, cut-outs and plumes, spotlighted against camp sets. A top stylist her creative director told a style publication he wanted to bring “a showgirl attitude” to her Radical Optimism tour – drawing from pictures from the mid-century, the backup dancers wafted giant plumed accessories.

Pulling from History

These artists and other hitmakers also reference classic entertainment forms, including burlesque and ensemble references. The results are vastly different from the late-century teen pop of crop tops and cargo pants, and urban dance moves that were popular earlier.

But certain observers are convinced with this glamour resurgence. A former performer, a former Jubilee! showgirl who entertained in the 00s says the trend is “bemusing”. She thinks the word showgirl title is being “treated as an umbrella term encompassing everything from The Radio City Rockettes to Broadway performers and now apparently modern pop stars.”

A Coveted Classic Style

For gen Z and millennial stars, Mackie’s classic designs have become incredibly sought-after. In 2024, a famous actress gave a nod to one of Mackie’s first major stars, Cher, when the star wore a translucent beaded dress created by the designer in 2001, which was similar to one he created for Cher to wear in 1967. Months after, Miley Cyrus paid an undisclosed sum to buy the Mackie beaded mini dress she had worn at an awards show to perform at the Grammys. In September, Sabrina Carpenter wore a series of classic Mackie designs at the MTV Video Music Awards. They are also a favorite among fashion collectors.

“The showgirl aesthetic inspire fond memories for a past glamour,” says Su Kim Chung, a curator at the an academic institution, who documents the history of showgirls. “Currently it is seen as a sort of ‘toned-down’ allure because it has been updated. It has got all the sophistication, the sparkles and the glitter but without the exposure.”

A Than Simply Style: An Icon of Vegas

She says this figure are key to the iconography of Las Vegas. She points to one-time leader Oscar Goodman who, during official events, was surrounded by two showgirls. While Las Vegas currently lacks any showgirl-centric productions, Chung says they are still employed as an symbol of the city, showing up at conventions and in promotional material. “The showgirl is still a lasting figure of Las Vegas spectacle,” the expert says.

An Allure of Escape

Nancy Hardy says the complete change of a stage character is part of the attraction. It’s something the singer references in a latest documentary series that captures the off-camera action from her extensive 2023 Eras tour, which included intense preparations, gym sessions and countless concerts across 21 countries, each lasting 3.5 hours.

The performer recalls her own showgirl performances as “comparable to completing an endurance race in stilettos every night”. Her headdress tipped the scales at 34lbs. “I had to carry it all the way up the staircase to the stage from the green rooms three floors below in the underground. I had to head up ahead of time for my entrance so I could recover before I performed. You are sweating the whole time but crafting this illusion that it’s simple and gorgeous and dreamlike.”

It could be this is where the appeal of the showgirl really is found. In the complexity of 2025 there is a longing for a break from reality. Is there anyone better to emulate than these performers, who have always embodied fantasy, perfection and a world where no one falters.

Written by

Jonathan Perry

A digital strategist with over a decade of experience in UK media, specializing in SEO and content marketing for tech startups.

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